The components of the concept 360° view on the client
Data warehouse – Intended for processing large amounts of data. Data is available in a purified, enriched and consolidated form with guaranteed automatic control over the quality of the data. All data is centralized and provides a historical insight.
BI reports and analysis - Possibility of preliminary designed reports and analysis on dashboards and personalization of the user's substantive requirements. Enabled analysis to lower levels enables users with one click, quick and easy path from the overall figure to its elemental parts.
Module MDM – web interface that is based on the data of the central data warehouse or individual data marts. It has defined rules for automatic merge of data and the transformation to a common denominator. Program logic is implemented in PL \ SQL language on Oracle database, application is written in Oracle Application Express.
CRM – Analytical and operational support designed for decision making
With analytical CRM we gain insights into the consolidated customer data (master data, vehicle, financial operations), its profitability, detection of cross-sell potential, monitoring of performance indicators and other key areas in the company.
With operational CRM we record communication and interaction with customers in a simple and transparent way. Application in connection with the calendar offers the possibility to inform customers about upcoming events and employees tasks, campaign management and other daily interaction with the customers.